Kepuasan Mahasiswa terhadap Implementasi E-CRM pada Binus University

Kepuasan Mahasiswa terhadap Implementasi E-CRM pada Binus University

Education industry is a service enterprise that has its unique characteristics. Thus, the implementation of e-CRM in education institutions and other service companies is different. The research methodology uses variables Pre-Purchase, At-Purchase, Post-Purchase, e-Trust, e-Satisfaction and e-Loyalt...

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Bibliographic Details
Main Authors: Meyliana Meyliana, Henry Antonius E. W., Stephen W. Santoso
Format: Article
Language:English
Published: Bina Nusantara University 2012-06-01
Series:ComTech
Subjects:
e-CRM, Pre-Purchase, At-Purchase, Post-Purchase, e-Trust, e-Satisfaction, e-Loyalty
Online Access:https://journal.binus.ac.id/index.php/comtech/article/view/2422

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