| Summary: | Using the Southern Oderbruch as a case study, this paper investigates the presence and representation of the modern rural landscapes of the German Democratic Republic within the region’s contemporary heritage and tourism landscape. Following an analysis of extant discourse production in place marketing materials and heritage sites (primarily local museums), the paper argues that although the unique landscapes developed in concert with the collective farms (landwirtschaftliche Produktionsgenossenschaften) of the GDR remain very much in situ, they remain largely invisible in the heritage and touristic representation of the Oderbruch, which tends to focus on more traditional manifestations of “pastoral beauty” and on historical events preceding the founding of the GDR. This paper hypothesizes several reasons for this conspicuous absence, arguing that the history of the LPG defies local will to narrativise due to its ongoing social, legal, and economic reverberations in everyday life. The second half of the paper reviews the current application effort fora European Cultural Heritage designation for the Oderbruch. The paper highlights the complexity of the situational landscape surrounding the production of heritage, in terms of political, economic, social, and symbolic factors and argues for similar analyses as a comparative path of investigation for the MODSCAPES project.
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