THE IMPLICATIONS OF THE IMPROVEMENT OF MARKETING ACTIVITY ON THE PERFORMANCE OF CENTRAL UNIVERSITY LIBRARY IN BUCHAREST

THE IMPLICATIONS OF THE IMPROVEMENT OF MARKETING ACTIVITY ON THE PERFORMANCE OF CENTRAL UNIVERSITY LIBRARY IN BUCHAREST

After a prolonged and complex process of reconstruction, extension and modernization, Central University Library "Carol I" in Bucharest has re-opened to public access in November 2001, bringing a new concept on what library services should mean. Under these auspicious circumstances, the li...

Full description

Bibliographic Details
Main Authors: Ruxandra Irina POPESCU, Răzvan-Andrei CORBOŞ
Format: Article
Language:English
Published: Universitaria Press Craiova 2010-01-01
Series:Management & Marketing
Subjects:
The marketing of libraries
performance
the marketing mix of libraries (product
distribution
price and promotion)
Online Access:http://www.mnmk.ro/documents/2010special/6RuxandraPOpescuBucurestiFFF.pdf

Internet

http://www.mnmk.ro/documents/2010special/6RuxandraPOpescuBucurestiFFF.pdf

Similar Items