Pengaruh Bauran Pemasaran, Psikologis Pengunjung, Pelayanan, Fasilitas, Keamanan, Sosial Dan Nilai Budaya Terhadap Keputusan Berkunjung Pada Objek Wisata Pantai Di Kota Padang

Pengaruh Bauran Pemasaran, Psikologis Pengunjung, Pelayanan, Fasilitas, Keamanan, Sosial Dan Nilai Budaya Terhadap Keputusan Berkunjung Pada Objek Wisata Pantai Di Kota Padang

This study aims to prove and analyze the influence of marketing mix, psychological factors, service, facilities, social, security and culture to the decision of tourists visiting the beach attractions in the Padang City. In this study the observation areas used include Padang Beach, Pasir Jambak Bea...

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Bibliographic Details
Main Author: Alfattory Rheza Syahrul
Format: Article
Language:Indonesian
Published: STKIP PGRI Sumatera Barat 2018-04-01
Series:Economica
Subjects:
psychological factors
facilities and social significant effect on the decision of tourists visiting
Online Access:http://ejournal.stkip-pgri-sumbar.ac.id/index.php/economica/article/view/2606/1266
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spelling doaj-c151183d3b73444d954d89b79cbb2ed42020-11-25T00:01:33ZindSTKIP PGRI Sumatera BaratEconomica2302-51902018-04-016217619110.22202/economica.2018.v6.i2.2606Pengaruh Bauran Pemasaran, Psikologis Pengunjung, Pelayanan, Fasilitas, Keamanan, Sosial Dan Nilai Budaya Terhadap Keputusan Berkunjung Pada Objek Wisata Pantai Di Kota PadangAlfattory Rheza Syahrul0STKIP PGRI Sumatera BaratThis study aims to prove and analyze the influence of marketing mix, psychological factors, service, facilities, social, security and culture to the decision of tourists visiting the beach attractions in the Padang City. In this study the observation areas used include Padang Beach, Pasir Jambak Beach, Nirwana Beach, Karoline Beach and Sweet Water Beach. The number of samples used 160 tourists. The analysis model used is binary logistic regression. The test results showed that psychological factors, facilities and social significant effect on the decision of tourists visiting beach attractions in the city of Padang while marketing mix, service, security and cultural variables have no effect on the decision of tourists visiting beach attractions in the Padang cityhttp://ejournal.stkip-pgri-sumbar.ac.id/index.php/economica/article/view/2606/1266psychological factorsfacilities and social significant effect on the decision of tourists visiting
collection DOAJ
language Indonesian
format Article
sources DOAJ
author Alfattory Rheza Syahrul
spellingShingle Alfattory Rheza Syahrul
Pengaruh Bauran Pemasaran, Psikologis Pengunjung, Pelayanan, Fasilitas, Keamanan, Sosial Dan Nilai Budaya Terhadap Keputusan Berkunjung Pada Objek Wisata Pantai Di Kota Padang
Economica
psychological factors
facilities and social significant effect on the decision of tourists visiting
author_facet Alfattory Rheza Syahrul
author_sort Alfattory Rheza Syahrul
title Pengaruh Bauran Pemasaran, Psikologis Pengunjung, Pelayanan, Fasilitas, Keamanan, Sosial Dan Nilai Budaya Terhadap Keputusan Berkunjung Pada Objek Wisata Pantai Di Kota Padang
title_short Pengaruh Bauran Pemasaran, Psikologis Pengunjung, Pelayanan, Fasilitas, Keamanan, Sosial Dan Nilai Budaya Terhadap Keputusan Berkunjung Pada Objek Wisata Pantai Di Kota Padang
title_full Pengaruh Bauran Pemasaran, Psikologis Pengunjung, Pelayanan, Fasilitas, Keamanan, Sosial Dan Nilai Budaya Terhadap Keputusan Berkunjung Pada Objek Wisata Pantai Di Kota Padang
title_fullStr Pengaruh Bauran Pemasaran, Psikologis Pengunjung, Pelayanan, Fasilitas, Keamanan, Sosial Dan Nilai Budaya Terhadap Keputusan Berkunjung Pada Objek Wisata Pantai Di Kota Padang
title_full_unstemmed Pengaruh Bauran Pemasaran, Psikologis Pengunjung, Pelayanan, Fasilitas, Keamanan, Sosial Dan Nilai Budaya Terhadap Keputusan Berkunjung Pada Objek Wisata Pantai Di Kota Padang
title_sort pengaruh bauran pemasaran, psikologis pengunjung, pelayanan, fasilitas, keamanan, sosial dan nilai budaya terhadap keputusan berkunjung pada objek wisata pantai di kota padang
publisher STKIP PGRI Sumatera Barat
series Economica
issn 2302-5190
publishDate 2018-04-01
description This study aims to prove and analyze the influence of marketing mix, psychological factors, service, facilities, social, security and culture to the decision of tourists visiting the beach attractions in the Padang City. In this study the observation areas used include Padang Beach, Pasir Jambak Beach, Nirwana Beach, Karoline Beach and Sweet Water Beach. The number of samples used 160 tourists. The analysis model used is binary logistic regression. The test results showed that psychological factors, facilities and social significant effect on the decision of tourists visiting beach attractions in the city of Padang while marketing mix, service, security and cultural variables have no effect on the decision of tourists visiting beach attractions in the Padang city
topic psychological factors
facilities and social significant effect on the decision of tourists visiting
url http://ejournal.stkip-pgri-sumbar.ac.id/index.php/economica/article/view/2606/1266
work_keys_str_mv AT alfattoryrhezasyahrul pengaruhbauranpemasaranpsikologispengunjungpelayananfasilitaskeamanansosialdannilaibudayaterhadapkeputusanberkunjungpadaobjekwisatapantaidikotapadang
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