Extracting new ideas from the behavior of social network users

• Main Authors: Amir-Mohsen Karimi-Majd, Mohammad Fathian
• Format: Article
• Language: English
• Published: Growing Science 2017-06-01
• Series: Decision Science Letters
• Subjects: Data mining; Graph theory; New product development; Idea generation; Behavior analysis
• Online Access: http://www.growingscience.com/dsl/Vol6/dsl_2017_2.pdf

Online social networks (OSNs) provide services targeting multifarious types of users in order to attract and retain them. For this purpose, developing new services according to user preferences has recently been under focused by various researchers. Most of present studies focus only on extracting the behavioral patterns of users, and neglect users’ interactions, which is the main part of the social activities in OSNs. To cope with this issue, this paper proposes a new methodology to bring both dimensions of data, the extracted behavioral patterns of users and their social interactions, in order to reach a better analysis. Moreover, the idea provides a basis for considering other dimensions efficiently. In order to evaluate the performance of the methodology, this paper performs a case study, and conducts a set of experiments on the computer-generated datasets. The results indicates the great performance of the methodology.