EXPLORInG THE CUSTOMER PERCEIVED VALUES AS AnTECEDEnT OF PURCHASE BEHAVIOR

EXPLORInG THE CUSTOMER PERCEIVED VALUES AS AnTECEDEnT OF PURCHASE BEHAVIOR

Today, more than ever we see an increase in the importance of customer-orientation, and it's consideration as an important competitive advantage of organizations and its role in business success and development. The aim of this study is to survey a development of customer-oriented culture in...

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Bibliographic Details
Main Authors: nabi Allah Dehghan, Hamid Alizadeh, Sedighe Mirzaei-Alamouti
Format: Article
Language:English
Published: University in Belgrade 2015-11-01
Series:Serbian Journal of Management
Subjects:
customer value
perceived value
customer satisfaction
brand loyalty
repurchase intention
chain stores
Online Access:http://www.sjm06.com/SJM%20ISSN1452-4864/10_2_2015_November_141_277/10_2_2015_173_188.pdf

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