ASPECTS OF AIRCRAFT BUILDING ENTERPRISES' ENTRANCE INTO THE OVERSEAS MARKET IN CRISIS

• Main Author: L. Skibitska
• Format: Article
• Language: English
• Published: LLC "CPC "Business Perspectives" 2014-09-01
• Series: Економіка розвитку
• Subjects: crisis; aircraft industry; aircraft facilities; internationalization; overseas market; marketing strategy
• Online Access: http://www.ed.ksue.edu.ua/ER/knt/ee143_71/e143ski.pdf

Bringing aircraft industry to conformity with international requirements is an important constituent of the strategy of the state, aiming to provide competitiveness of domestic aircraft building enterprises in the world market. The world crisis of 2008 – 2013 could not but affect post-socialist countries. In general the organizational system of airlines of Ukraine and its aviation complex as a whole may be defined as primitive, of rather low level, with weak attempts to improve it. A set of tasks and theoretical justification of the mechanism of internationalization of the activity of domestic aircraft building enterprises in crisis, methods and facilities of their entrance to the overseas market are identified and areas of formulation of international aims of these enterprises are elucidated. A growing interest of potential buyers is now observed in the airplanes and helicopters of business-class with reactive and other engines. Ukraine expects partners, aims to co-operate on an open, mutually beneficial, long-term basis when collaboration brings benefit and increases potential of all the participants of co-operation and partnership. Basic current trends in the world aircraft building industry (АBI) is as follows: 1. Consolidation of forces in the industry, which appears in the merging competitive companies, reduction of independent enterprises, creation of powerful groupments, consortia. 2. Large-scale reorganization and restructuring of production, which appears in the aspiration of leaders of world АBI to increase the volume of sale, introduction of new conceptions of planning and production, decline of employment. 3. Aspiration of leaders of world АBI to satisfy the necessities of perspective markets, creation of new centers of technical service, moving of a considerable part of production of the АBI, on the whole, and also its aggregates, knots and components, nearer to these markets. 4. Coincidence of interests of financial oligarchs and governments of the front-rank aviation states which appears in the large centralized financing of the research works concerning the creation of new military aerotechics. 5. Aspiration of countries with highly developed industry to concentrate in their territory most ecologically clean production which needs high qualification of workers. As business activity on international markets can influence all the functions of aircraft building enterprises, a wide approach to the formulation of international aims is required.