Attitudes of Turkish Consumers toward Advertising through Sport among the Question how often they participate in Sports Activities

Advertising is an attractive promotional tool for marketers who can use it to strengthen communication with consumers and persuade them to purchasing certain product or service. Hence, there is necessity to analyse their general attitudes among various questions, while this research was aimed at gai...

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Bibliographic Details
Main Authors: Jovan Gardasevic, Gorica Zoric, Bojan Masanovic
Format: Article
Language:English
Published: University of Montenegro, Faculty for Sport and Physical Education, Montenegrin Sports Academy 2017-08-01
Series:Journal of Anthropology of Sport and Physical Education
Subjects:
Online Access:http://www.jaspe.ac.me/clanci/JASPE_October_2017_Gardasevic_23-27.pdf

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