Food Safety Risk Information-Seeking Intention of WeChat Users in China

Food Safety Risk Information-Seeking Intention of WeChat Users in China

Consumers’ food safety risk information-seeking behavior plays a vital role in improving their food quality and safety awareness and preventing food safety risks. Based on the Risk Information Seeking and Processing Model (RISP), this paper empirically analyzes the food safety risk information-seeki...

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Bibliographic Details
Main Authors: Zhaohui Yang, Krishna P. Paudel, Xiaowei Wen, Sangluo Sun, Yong Wang
Format: Article
Language:English
Published: MDPI AG 2020-03-01
Series:International Journal of Environmental Research and Public Health
Subjects:
food safety
Risk Information Seeking and Processing model
risk perception
WeChat user
Online Access:https://www.mdpi.com/1660-4601/17/7/2376

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