The Outrage Effect of Personal Stake, Familiarity, Effects on Children, and Fairness on Climate Change Risk Perception Moderated by Political Orientation

• Main Authors: Myoungsoon You, Youngkee Ju
• Format: Article
• Language: English
• Published: MDPI AG 2020-09-01
• Series: International Journal of Environmental Research and Public Health
• Subjects: risk perception; climate change; outrage factor; media use; political orientation
• Online Access: https://www.mdpi.com/1660-4601/17/18/6722

Outrage factors are perceived characteristics of risk that provoke emotional responses and influence risk perception. Although several studies examined how multiple influences affect climate change risk perception, outrage factors have not been comprehensively assessed in the context of climate change risk perception. Using an online survey in South Korea (<i>n</i> = 592), we investigated outrage factors associated with climate change risk perception and whether political orientation moderates these outrage effects. We considered 11 of 20 outrage factors: voluntariness, controllability, familiarity, fairness, uncertainty, delayed effects, effects on children, trust, reversibility, personal stake, and human vs. natural origin. Factors that overlapped with the selected outrage factors or those that were not relevant to climate change were excluded. The survey revealed that the climate change risk perception of an individual increased when they perceived climate change to be relevant to their personal lives, when they felt unfamiliar with climate change, when they thought climate change would have a severe impact on children, or when they thought climate change would have unequal consequences. Moreover, respondents who identified as political conservatives were subject to a greater outrage effect of personal stake for climate change. The implications of the outrage effect on climate change risk perception and the greater vulnerability of conservatives to outrage effect are discussed.