Ethical Community Stakeholder Engagement in the Global Environment: Strategies and Assessment
Given the importance of and challenges in stakeholder engagement in the global context, this study examines the perceptions of local community members on the stakeholder engagement strategies of multinational corporations (MNCs) operating in Peru as well as the relationship outcomes of such engag...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Insitute for Public Relations
2015-04-01
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| Series: | Public Relations Journal |
| Online Access: | https://prjournal.instituteforpr.org/wp-content/uploads/2015v09n01NiWangDelaFlorPenaflor.pdf |
| Summary: | Given the importance of and challenges in stakeholder engagement in the global
context, this study examines the perceptions of local community members on the
stakeholder engagement strategies of multinational corporations (MNCs) operating in
Peru as well as the relationship outcomes of such engagement. A survey with 300 local
community members in Cajamarca, Peru was conducted. Results indicated that among
the different engagement strategies, symmetrical/ethical communication is the most
critical whereas mediated communication is the least effective in increasing the
effectiveness of stakeholder engagement for both stakeholders and organizations. In
the process of stakeholder engagement, uncertainty reduction plays a more important
role than anxiety reduction in increasing perceived control mutuality and trust.
Appropriate stakeholder engagement strategies and stakeholders’ anxiety and
uncertainty management significantly predicted organization-stakeholder relational
outcomes. |
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| ISSN: | 1942-4604 1942-4604 |