On the meaning and measurement of maximization
Building on Herbert Simon’s critique of rational choice theory, Schwartz et al. (2002) proposed that when making choices, some individuals — maximizers — search extensively through many alternatives with the goal of making the best choice, whereas others — satisficers — search only until they identi...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Society for Judgment and Decision Making
2016-03-01
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| Series: | Judgment and Decision Making |
| Subjects: | |
| Online Access: | http://journal.sjdm.org/16/16129b/jdm16129b.pdf |