The Attention Economy

The Attention Economy

Understanding the New Currency of Business (originally published by Harvard Business School Press) stands out as a new and significant work. The book analyses the psychological dimensions of attention while presenting its key applications in advertising, e­commerce, information management and strate...

Full description

Bibliographic Details
Main Author: Süreyya Çankırı
Format: Article
Language:English
Published: Türk Kütüphaneciler Derneği (Turkish Librarians' Association) 2013-11-01
Series:Türk Kütüphaneciliği
Online Access:http://tk.org.tr/index.php/TK/article/view/628
id doaj-c000d3fb16154329a23357683f061870
record_format Article
spelling doaj-c000d3fb16154329a23357683f0618702020-11-24T23:11:56ZengTürk Kütüphaneciler Derneği (Turkish Librarians' Association)Türk Kütüphaneciliği 1300-00392147-96822013-11-01241167170624The Attention EconomySüreyya ÇankırıUnderstanding the New Currency of Business (originally published by Harvard Business School Press) stands out as a new and significant work. The book analyses the psychological dimensions of attention while presenting its key applications in advertising, e­commerce, information management and strategy.http://tk.org.tr/index.php/TK/article/view/628
collection DOAJ
language English
format Article
sources DOAJ
author Süreyya Çankırı
spellingShingle Süreyya Çankırı
The Attention Economy
Türk Kütüphaneciliği
author_facet Süreyya Çankırı
author_sort Süreyya Çankırı
title The Attention Economy
title_short The Attention Economy
title_full The Attention Economy
title_fullStr The Attention Economy
title_full_unstemmed The Attention Economy
title_sort attention economy
publisher Türk Kütüphaneciler Derneği (Turkish Librarians' Association)
series Türk Kütüphaneciliği
issn 1300-0039
2147-9682
publishDate 2013-11-01
description Understanding the New Currency of Business (originally published by Harvard Business School Press) stands out as a new and significant work. The book analyses the psychological dimensions of attention while presenting its key applications in advertising, e­commerce, information management and strategy.
url http://tk.org.tr/index.php/TK/article/view/628
work_keys_str_mv AT sureyyacankırı theattentioneconomy
AT sureyyacankırı attentioneconomy
_version_ 1725603425450721280

Similar Items