The Attention Economy
Understanding the New Currency of Business (originally published by Harvard Business School Press) stands out as a new and significant work. The book analyses the psychological dimensions of attention while presenting its key applications in advertising, ecommerce, information management and strate...
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| Format: | Article |
| Language: | English |
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Türk Kütüphaneciler Derneği (Turkish Librarians' Association)
2013-11-01
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| Series: | Türk Kütüphaneciliği |
| Online Access: | http://tk.org.tr/index.php/TK/article/view/628 |
| Summary: | Understanding the New Currency of Business (originally published by Harvard Business School Press) stands out as a new and significant work. The book analyses the psychological dimensions of attention while presenting its key applications in advertising, ecommerce, information management and strategy. |
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| ISSN: | 1300-0039 2147-9682 |