Evaluating the role of attention in the context of unconscious thought theory: Differential impact of attentional scope and load on preference and memory

Evaluating the role of attention in the context of unconscious thought theory: Differential impact of attentional scope and load on preference and memory

Attention is a key process used to conceptualize and define modes of thought, but we lack information on the role of specific attentional processes on preferential choice and memory in multi-attribute decision making. In this study, we examine the role of attention based on two dimensions, attention...

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Bibliographic Details
Main Authors: Narayanan eSrinivasan, Sumitava eMukherjee, Maruti V Mishra, Smriti eKesarwani
Format: Article
Language:English
Published: Frontiers Media S.A. 2013-02-01
Series:Frontiers in Psychology
Subjects:
Decision Making
Memory
preference
distraction
unconscious thought
Cognitive Load
Online Access:http://journal.frontiersin.org/Journal/10.3389/fpsyg.2013.00037/full

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