CORPORATE CULTURE AND COMPETITION
Culture is one of those terms that are difficult to express distinctly, but everyone knows it when they sense it. Many articles have been written in recent years about corporate culture, which can be looked at as a system. Inputs include feedback from society, professions, laws, stories, heroes...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Academica Brâncuşi
2009-12-01
|
| Series: | Analele Universităţii Constantin Brâncuşi din Târgu Jiu : Seria Economie |
| Subjects: | |
| Online Access: | http://www.utgjiu.ro/revista/ec/pdf/2009-03/10_ANGELA_ROGOJANU.pdf |
| Summary: | Culture is one of those terms that are
difficult to express distinctly, but everyone knows it
when they sense it. Many articles have been written in
recent years about corporate culture, which can be
looked at as a system. Inputs include feedback from
society, professions, laws, stories, heroes, values on
competition or service, etc. Outputs are
organizational behaviors, technologies, strategies,
image, products, services, appearance, etc.
Most organizations don't consciously try to
create a certain culture, as it is typically created
unconsciously, based on the values of the top
management or the founders of an organization. In
this paper we try to see whether corporate culture has
any influence on competition and if it has, whether it
is a positive one or a negative one. |
|---|---|
| ISSN: | 1844-7007 1844-7007 |