Qualitative evaluation of the Saleema campaign to eliminate female genital mutilation and cutting in Sudan

Qualitative evaluation of the Saleema campaign to eliminate female genital mutilation and cutting in Sudan

Abstract Background Female genital mutilation and cutting (FGM/C, herein FGM) is a widespread and harmful practice. The Government developed a national campaign in Sudan, called Saleema, to change social norms discouraging FGM. Saleema translates to being “whole”, healthy in body and mind, unharmed,...

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Bibliographic Details
Main Authors: Andrea C. Johnson, W. Douglas Evans, Nicole Barrett, Howida Badri, Tamador Abdalla, Cody Donahue
Format: Article
Language:English
Published: BMC 2018-02-01
Series:Reproductive Health
Subjects:
Female genital mutilation and cutting
Social marketing
Branding
Social norms
Focus groups
Qualitative research
Online Access:http://link.springer.com/article/10.1186/s12978-018-0470-2

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http://link.springer.com/article/10.1186/s12978-018-0470-2

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