PERAN KEPUASAN KONSUMEN DALAM MEMEDIASI PENGARUH EXPERIENTAL MARKETING TERHADAP LOYALITAS KONSUMEN
The purpose of this study was to determine the influence of experiential marketing on consumer loyalty mediated by customer satisfaction. This research was conducted at Nirvana Beach Corner Dive & Watersport Tanjung Benoa Bali. The size of the sample taken 155 consumer respondents, with non-prob...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Udayana
2017-01-01
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| Series: | E-Jurnal Manajemen |
| Subjects: | |
| Online Access: | https://ojs.unud.ac.id/index.php/Manajemen/article/view/27061 |