Latent Variable Modelling and Item Response Theory Analyses in Marketing Research
Item Response Theory (IRT) is a modern statistical method using latent variables designed to model the interaction between a subject’s ability and the item level stimuli (difficulty, guessing). Item responses are treated as the outcome (dependent) variables, and the examinee’s ability and the items’...
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| Format: | Article |
| Language: | English |
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Sciendo
2016-12-01
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| Series: | Folia Oeconomica Stetinensia |
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| Online Access: | https://doi.org/10.1515/foli-2016-0032 |