Interactivity and pervasiveness n the production of Brazilian fiction television in the digital market
The present study intends to analyze issues relating to new practices of consumption concerning the dramaturgy of television in Brazil, focusing on interactivity. We started from an exploratory survey about forms of interactivity in the fictional programs produced by the national TV channels, attemp...
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| Format: | Article |
| Language: | English |
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Universidade de São Paulo
2011-12-01
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| Series: | Matrizes |
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| Online Access: | http://www.revistas.usp.br/matrizes/article/view/38246 |
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Article |
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doaj-bf808b30a7004594b03ca79360a3c7782021-08-02T22:48:49ZengUniversidade de São PauloMatrizes1982-20731982-81602011-12-013114516310.11606/issn.1982-8160.v3i1p145-16338140Interactivity and pervasiveness n the production of Brazilian fiction television in the digital marketAna Sílvia Lopes Davi Médola0Léo Vitor Alves Redondo1UNESPUNESPThe present study intends to analyze issues relating to new practices of consumption concerning the dramaturgy of television in Brazil, focusing on interactivity. We started from an exploratory survey about forms of interactivity in the fictional programs produced by the national TV channels, attempting to highlight how the use of pervasiveness is incorporated in interactive communication in the current stage of the processes of media convergence.http://www.revistas.usp.br/matrizes/article/view/38246TV Digital, ficção televisiva, convergência midiática, pervasividade |
| collection |
DOAJ |
| language |
English |
| format |
Article |
| sources |
DOAJ |
| author |
Ana Sílvia Lopes Davi Médola Léo Vitor Alves Redondo |
| spellingShingle |
Ana Sílvia Lopes Davi Médola Léo Vitor Alves Redondo Interactivity and pervasiveness n the production of Brazilian fiction television in the digital market Matrizes TV Digital, ficção televisiva, convergência midiática, pervasividade |
| author_facet |
Ana Sílvia Lopes Davi Médola Léo Vitor Alves Redondo |
| author_sort |
Ana Sílvia Lopes Davi Médola |
| title |
Interactivity and pervasiveness n the production of Brazilian fiction television in the digital market |
| title_short |
Interactivity and pervasiveness n the production of Brazilian fiction television in the digital market |
| title_full |
Interactivity and pervasiveness n the production of Brazilian fiction television in the digital market |
| title_fullStr |
Interactivity and pervasiveness n the production of Brazilian fiction television in the digital market |
| title_full_unstemmed |
Interactivity and pervasiveness n the production of Brazilian fiction television in the digital market |
| title_sort |
interactivity and pervasiveness n the production of brazilian fiction television in the digital market |
| publisher |
Universidade de São Paulo |
| series |
Matrizes |
| issn |
1982-2073 1982-8160 |
| publishDate |
2011-12-01 |
| description |
The present study intends to analyze issues relating to new practices of consumption concerning the dramaturgy of television in Brazil, focusing on interactivity. We started from an exploratory survey about forms of interactivity in the fictional programs produced by the national TV channels, attempting to highlight how the use of pervasiveness is incorporated in interactive communication in the current stage of the processes of media convergence. |
| topic |
TV Digital, ficção televisiva, convergência midiática, pervasividade |
| url |
http://www.revistas.usp.br/matrizes/article/view/38246 |
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AT anasilvialopesdavimedola interactivityandpervasivenessntheproductionofbrazilianfictiontelevisioninthedigitalmarket AT leovitoralvesredondo interactivityandpervasivenessntheproductionofbrazilianfictiontelevisioninthedigitalmarket |
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