Shareowners, Stakeholders & the Global Oversize Economy. The Coca-Cola Company Case
Since 2010, globalisation has imposed a new view of the competitive environment in which competitors are not always direct rivals. On the contrary, as a result of alliances and agreements, certain firms can become mega-organisations that have the potential to change the long-term competitive structu...
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| Format: | Article |
| Language: | English |
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Niccolò Cusano University-Rome
2019-09-01
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| Series: | Symphonya |
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| Online Access: | https://symphonya.unicusano.it/article/view/13178 |
| Summary: | Since 2010, globalisation has imposed a new view of the competitive environment in which competitors are not always direct rivals. On the contrary, as a result of alliances and agreements, certain firms can become mega-organisations that have the potential to change the long-term competitive structure of sectors (oversize economy). In the emerging oversize economy, mega corporations (The Coca-Cola Company, McDonald’s, Apple, for instance) manage competition adopting firm policies focused on shareownership, co-ownership and stock splits. The Coca-Cola Company accountability for sustainability creates a range of outcomes including diverse beverage products; economic benefits such as jobs, taxes paid and community investment; ecosystem impacts and initiatives; and customer and shareowner value. |
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| ISSN: | 1593-0300 1593-0319 |