Advertising in São Paulo and german cities: historical, cultural and semiotic dimensions
We present results from two studies that have as context advertising in São Paulo before and after the law "Clean City" and german cities. It is a comparison in the historical, cultural and semiotic dimension. In its historical dimension, the paper documents and reflects the visual revolut...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | Portuguese |
| Published: |
Universidade Federal do Rio Grande do Sul
2012-12-01
|
| Series: | Intexto |
| Subjects: | |
| Online Access: | http://seer.ufrgs.br/index.php/intexto/article/view/23045 |