The Effect of Social responsibility on Hospital Brand Value Case Study: Shahid Sadoughi Hospital of Yazd
Introduction: In recent years, it is widely believed that one of the most valuable assets of organizations, is the brand of their products /services. Brand value is a reflection of their social responsibility leading not only to the improvement of their status quo but also to the enhancement of thei...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | fas |
| Published: |
Iran University of Medical Sciences
2015-10-01
|
| Series: | مدیریت سلامت |
| Subjects: | |
| Online Access: | http://jha.iums.ac.ir/article-1-1737-en.html |