Effects of Digital Media on Religious, Ethical and Cultural Values of Female University Students of Punjab, Pakistan

• Main Authors: Ghulam Shabir, Qamar Uddin Zia Ghaznavi, Atif Ashraf, Syed Imran Ahmad Shah
• Format: Article
• Language: English
• Published: CSRC Publishing 2020-09-01
• Series: Journal of Business and Social Review in Emerging Economies
• Subjects: Digital Media, Female University Students, Religious Values, Moral Effects, Cultural Effects
• Online Access: http://www.publishing.globalcsrc.org/ojs/index.php/jbsee/article/view/1324
• ISSN: 2519-089X; 2519-0326

Digital media is believed to be transforming this world into a global village. In context of this digital globalisation, the current study investigates impact of digital media on Female university students in Punjab, Pakistan with respect to religious, moral and cultural values. Based on Survey of 1157 respondents, the study focused public sector universities of the province under theoretical framework of Social Learning and Uses and Gratification theories. The study finds that digital media is a useful forum for students to get religious information with positive and negative impacts as well. It also has mixed effects on moral values of female students and also contributing as a significant source paving a way for cultural imperialism.