| Summary: | Many Romanian cities are confronted with difficulties regarding the insertion of redundant industrial objectives in the present urban landscape. This study focuses on two industrial units that have created a certain place identity through time, both undergoing a conversion process, due to relict or underused industrial structures. These industrial units are reclaimed by the increasingly public demand for new construction spaces that are more adapted to the cultural, social, economic and ecological context. Belvedere Cigarette Factory was an important factory in Bucharest because it initiated the tobacco manufacturing in the Romanian capital city. The buildings of the cigarette factory, which were constructed from the late 19th century until the early 20th century, are considered heritage objectives. Currently, some factory buildings and annexes are demolished and in their place shopping and entertainment spaces have been built. S.C. MEFIN S.A. Sinaia was established on a pre-existing industrial unit in 1953 and in 2007 it was decided to be integrated into the services sector (tourist accommodation, commercial spaces, sports and leisure) in order to raise the attractiveness of the area. However, the transformation of this unit cannot be dissociated from the community`s preferences regarding the area`s revitalization (Stan A, 2009, p. 201). The methods applied in this study are the case study research and the survey that allows the comparison of the reuse perception of the industrial units. The need to return these productive areas to the urban context recognizes people (residents) as active participants in the revitalization process of industrial landscapes.
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