Consumer Nostalgia Literature Review and an Alternative Measurement Perspective
During the last two decades consumer nostalgia literature has experienced the growing amount of research, nonetheless, the nomological network in the area is still poorly established and fundamental questions of generalizability and measurement of nostalgia effects remain unanswered. This paper repr...
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| Format: | Article |
| Language: | English |
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Vilnius University Press
2013-12-01
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| Series: | Organizations and Markets in Emerging Economies |
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| Online Access: | https://www.journals.vu.lt/omee/article/view/14252 |