| Summary: | The paper examines the main changes in the life and activity of modern person under the influence of the coronavirus pandemic. The aim of this article is to analyze the attributes of human life in a pandemic world. The object of the research – the life of a modern person in the context of the coronavirus pandemic. It is emphasized that a modern person is faced with the inconsistency of his life strategies with the logic and content of objective processes caused by the spread of the coronavirus and the emergence of severe restrictions on his freedoms, rights and directions of activity Based on the dialectics of the objective and the subjective in social development, the authors distinguish and analyse the following consequences of the new global threat: the "impoverishment" of the human lifeworld, frozen social life, lack of contacts; more intense virtualisation of human life – digital is the new king; restricted face-to-face communication; the impossibility of travel and direct knowledge of cultural achievements of other countries.
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