La formación de la imagen turística inducida: un modelo conceptual

• Main Authors: Camprubí, Raquel, Guia, Jaume, Comas, Jordi
• Format: Article
• Language: English
• Published: Instituto de Investigación Social y Turismo 2009-04-01
• Series: PASOS Revista de Turismo y Patrimonio Cultural
• Subjects: Induced image; Tourism destination; Tourist agents; Relational networks; Knowledge
• Online Access: http://www.pasosonline.org/Publicados/7209/PS0209_8.pdf

Taking into account that tourism destination image has been considered one of the most influential elements on the competitiveness of tourism destinations; the main aim of this paper is to elaborate a conceptual framework depicting the influence of the tourist destination network on its emitted image. By assuming that the image of a tourism destination is nothing more than a social construction resulting from the interactions of various intervening agents, such as public administration, local institutions, tourist businesses, etc., we propose a model in order to map the effects of the relational networks of a local tourist destination on the ‘quality’ of its induced image as a type of knowledge asset, and therefore, on its competitiveness.