Implementation of Telemarketing Inbound Call in Mass Market Segment Division Telkomsel Semarang Branch

One of the company's objectives is customer loyalty to its products to keep it awake. To maintain the loyalty of Telkomsel customers implement several promotional strategies that one of them is telemarketing. The purpose of this research is to know how to apply telemarketing used by Telkomsel B...

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Bibliographic Details
Main Authors: Anissa Septyorini, Robetmi Jumpakita Pinem
Format: Article
Language:English
Published: Institut Teknologi Kalimantan 2020-12-01
Series:Specta
Subjects:
Online Access:https://journal.itk.ac.id/index.php/sjt/article/view/236