The strength of the brand and its measurement (for example, IT-companies)
This paper proposes a new approach to measuring brand strength. It is the use of cognitive models presented a directed graph with pulsed process, as one of the possible ways of studying the behavior of complex systems, described by a set of interacting variables. The approach tested in the calculati...
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| Format: | Article |
| Language: | Russian |
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Международный центр научно-исследовательских проектов
2015-11-01
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| Series: | Sovremennye Tehnologii Upravleniâ |
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| Online Access: | http://sovman.ru/en/article/5904/ |