Twitter as a Public Relations Tool
Using in-depth interviews with executive-level public relations professionals, this study explores the uses of Twitter in communications campaigns. Findings suggest that public relations practitioners consider microblogging to be a valuable asset to a campaign’s social media strategy. They believ...
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| Format: | Article |
| Language: | English |
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Insitute for Public Relations
2011-12-01
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| Series: | Public Relations Journal |
| Online Access: | https://prjournal.instituteforpr.org/wp-content/uploads/Twitter-as-a.pdf |
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Article |
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doaj-bdff25daaceb4b77b7a6d2123e187f2c2020-11-25T00:40:28ZengInsitute for Public RelationsPublic Relations Journal 1942-46041942-46042011-12-0151Twitter as a Public Relations ToolAngelica EvansJane TwomeyScott TalanUsing in-depth interviews with executive-level public relations professionals, this study explores the uses of Twitter in communications campaigns. Findings suggest that public relations practitioners consider microblogging to be a valuable asset to a campaign’s social media strategy. They believe that Twitter offers a form of communication not offered by other social media applications, and they believe microblogging will continue to be an essential part of an integrated communications campaign. https://prjournal.instituteforpr.org/wp-content/uploads/Twitter-as-a.pdf |
| collection |
DOAJ |
| language |
English |
| format |
Article |
| sources |
DOAJ |
| author |
Angelica Evans Jane Twomey Scott Talan |
| spellingShingle |
Angelica Evans Jane Twomey Scott Talan Twitter as a Public Relations Tool Public Relations Journal |
| author_facet |
Angelica Evans Jane Twomey Scott Talan |
| author_sort |
Angelica Evans |
| title |
Twitter as a Public Relations Tool |
| title_short |
Twitter as a Public Relations Tool |
| title_full |
Twitter as a Public Relations Tool |
| title_fullStr |
Twitter as a Public Relations Tool |
| title_full_unstemmed |
Twitter as a Public Relations Tool |
| title_sort |
twitter as a public relations tool |
| publisher |
Insitute for Public Relations |
| series |
Public Relations Journal |
| issn |
1942-4604 1942-4604 |
| publishDate |
2011-12-01 |
| description |
Using in-depth interviews with executive-level public relations professionals, this study
explores the uses of Twitter in communications campaigns. Findings suggest that
public relations practitioners consider microblogging to be a valuable asset to a
campaign’s social media strategy. They believe that Twitter offers a form of
communication not offered by other social media applications, and they believe
microblogging will continue to be an essential part of an integrated communications
campaign. |
| url |
https://prjournal.instituteforpr.org/wp-content/uploads/Twitter-as-a.pdf |
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AT angelicaevans twitterasapublicrelationstool AT janetwomey twitterasapublicrelationstool AT scotttalan twitterasapublicrelationstool |
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