Twitter as a Public Relations Tool
Using in-depth interviews with executive-level public relations professionals, this study explores the uses of Twitter in communications campaigns. Findings suggest that public relations practitioners consider microblogging to be a valuable asset to a campaign’s social media strategy. They believ...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Insitute for Public Relations
2011-12-01
|
| Series: | Public Relations Journal |
| Online Access: | https://prjournal.instituteforpr.org/wp-content/uploads/Twitter-as-a.pdf |
| Summary: | Using in-depth interviews with executive-level public relations professionals, this study
explores the uses of Twitter in communications campaigns. Findings suggest that
public relations practitioners consider microblogging to be a valuable asset to a
campaign’s social media strategy. They believe that Twitter offers a form of
communication not offered by other social media applications, and they believe
microblogging will continue to be an essential part of an integrated communications
campaign. |
|---|---|
| ISSN: | 1942-4604 1942-4604 |