Identifying the new Influencers in the Internet Era: Social Media and Social Network Analysis
Social media influencers (SMIs) can be defined as a new type of independent actor who are able to shape audience attitudes through the use of social media channels in competition and coexistence with professional media. Being able to accurately identify SMIs is critical no matter what is being trans...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Centro de Investigaciones Sociológicas (CIS)
2016-01-01
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| Series: | Revista Española de Investigaciones Sociológicas (REIS) |
| Subjects: | |
| Online Access: | http://reis.cis.es/REIS/PDF/REIS_153_02_ENGLISH1452168193739.pdf |