REFLECTIONS ON GLOCAL On the Basis of the Semiotic Study of Culture

• Main Author: Franciscu Sedda
• Format: Article
• Language: English
• Published: Universidade de São Paulo 2008-12-01
• Series: Matrizes
• Online Access: http://www.revistas.usp.br/matrizes/article/view/38215
• ISSN: 1982-2073; 1982-8160

<span id="result_box" lang="en"><span class="hps">It is</span> <span class="hps">our proposal</span> <span class="hps">and contribution</span> <span class="hps">to reconsider</span> <span class="hps atn">and "</span><span>upgrade</span><span>"</span> <span class="hps">some of the key</span> <span class="hps">concepts </span><span class="hps">semiotics</span> <span class="hps">of</span> <span class="hps">culture in order to</span> <span class="hps">better understand</span> <span class="hps">the process of defining</span> <span class="hps">identity and</span> <span class="hps">cultural conflicts</span> <span class="hps">which we currently live</span> <span class="hps">in the world</span><span>:</span> <span class="hps">categories</span> <span class="hps">as</span> <span class="hps">'his'</span> <span class="hps atn">and '</span><span>the other</span><span class="atn">' (</span><span>the process of</span> <span class="hps">cultural appropriation</span> <span class="hps">and influence)</span><span>,</span> <span class="hps">concepts such as</span> <span class="hps">'frontier</span> <span class="hps">semiotic</span><span>' and </span><span class="hps">'translation'</span> <span class="hps atn">(</span><span>the process of</span> <span class="hps">creolization </span><span class="hps">and hybridization</span><span>)</span><span>, or else</span> <span class="hps">the</span> <span class="hps atn">"</span><span>semiotic</span> <span class="hps">self</span><span>"</span> <span class="hps">can be really helpful </span><span class="hps">to explain</span> <span class="hps">the dynamics</span> <span class="hps">of appearance of</span> <span class="hps atn">"</span><span>representation systems</span><span>"</span> <span class="hps">-</span> <span class="hps">practices</span> <span class="hps">and forms of</span> <span class="hps">belief,</span> <span class="hps">feeling and knowledge</span> <span class="hps">-</span> <span class="hps">which are the</span> <span class="hps atn">'</span><span>universes </span><span class="hps">values</span><span>​​' and the</span> <span class="hps">life forms that</span> <span class="hps">are part</span> <span class="hps atn">of the "</span><span>cultural</span> <span class="hps">confrontation</span><span>".</span></span>