Rethinking the role of management education in developing a “new” locus of CSR responsibility: An Indian case study

• Main Authors: Tulsi Jayakumar, Rukaiya Kirit Joshi
• Format: Article
• Language: English
• Published: Emerald Publishing 2017-09-01
• Series: Journal of Work-Applied Management
• Subjects: India; Corporate social responsibility; Individual CSR competencies; Influencers vs implementers; Locus of CSR responsibility; Role of management education
• Online Access: https://www.emeraldinsight.com/doi/pdfplus/10.1108/JWAM-02-2017-0004

Purpose - India is the first country to have mandated compulsory corporate social responsibility (CSR) spends through changes in its legislative framework. Focus has thus shifted from the “why” to the “how” of CSR and, therefore, a shift in the “locus” of CSR responsibility from the “influencer” chief executive officer toward the “implementer” CSR professionals. The purpose of this paper is to study the role of management education in developing individual competencies among the implementers and impacting effective CSR implementation. Design/methodology/approach - This paper, using a case study design, studies the role of management education in developing individual competencies among the implementers and impacting effective CSR implementation. Building on theoretical frameworks, this paper carries out an exploratory research of an Indian business school’s management education program for development practitioners. It uses qualitative inputs gathered from relevant stakeholders of the program to understand the role of management education in facilitating the paradigm shift in CSR in the Indian context. Findings - The paper finds that the program has impacted outcomes at three levels, namely through developing key individual CSR-related competencies; impacting participants’ professional performance; and organizational impact in effective CSR implementation. Practical implications - The case study provides a roadmap to business schools for designing and implementing programs for CSR professionals. Originality/value - Extant research in the Indian context is silent on key competencies required for CSR implementation and also on the role of management education in developing the same. Such competencies can ensure the efficiency of the expected large CSR spends by private corporates under the new legal requirements and alter the country’s social development path.