An empirical study on consumers’ view of new product creativity

An empirical study on consumers’ view of new product creativity

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Bibliographic Details
Main Authors:	Bing Xu, Robin T. Peterson
Format:	Article
Language:	English
Published:	LLC "CPC "Business Perspectives" 2013-05-01
Series:	Innovative Marketing
Online Access:	https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/5131/im_en_2013_01_BingXu.pdf

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