Modern Models of Business Social Responsibility: Classification and Comparative Analysis

• Main Authors: A. Zhukovska, К. Velichko
• Format: Article
• Language: deu
• Published: Publishing Center "Kyiv University" 2019-09-01
• Series: Vìsnik. Kiïvsʹkogo Nacìonalʹnogo Unìversitetu ìmenì Tarasa Ševčenka. Ekonomìka
• Online Access: http://bulletin-econom.univ.kiev.ua/wp-content/uploads/2020/02/205-11-20.pdf

Introduction. Today, the social responsibility is an integral part of the company's image and increases its profitability. Different aspects of the business social responsibility were examined both by the foreign nanddomestic scientists, but despite many kinds of the research on this issue, today in the modern scientific literature there are no comprehensive studies devoted to the generalization and systematization of a plurality of existing models of the business social responsibility..Objective: a critical analysis of the social responsibility model shaving emerged from the world practice, the development of a single generalized classification, a comparative analysis of the individual models of the business social responsibility, the study of the peculiarities of the functioning of the domestic model of social responsibility, the identification of its weak points and the development of the recommendations for their elimination, taking into account the global practice..Methods (methodology) of research. To achieve the above noted objective, the following general scientific and special methods are used: the induction and deduction, logical generalization, analysis and synthesis, comparison, grouping. Using the classification method, a generalized classification of business social responsibility models has been developed. Using the comparison method, the main feature so individual models of corporate social responsibility are compared; their common and distinctive features are highlighted..Findings. The models of the business social responsibility are analyzed. The generalized classification of the models of business social responsibility is developed. The comparative analysis of the individual models of business social responsibility are carried out, their common and distinctive features are highlighted.