Consumers’ perception on the advantages and disadvantages of cookies and browsing history
The new internet technologies have changed radically the communication between consumers and companies and they had an important role in changing the way consumer data is gathered. In comparison to the traditional way in which several surveys and experiments have been done, nowadays the consumer dat...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Sciendo
2020-07-01
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| Series: | Proceedings of the International Conference on Business Excellence |
| Subjects: | |
| Online Access: | https://doi.org/10.2478/picbe-2020-0079 |