MARKETING TECHNIQUES: RHETORICAL STRATEGIES IN CEOs’ LETTERS INTRODUCING CORPORATE SOCIAL RESPONSIBILITY REPORTS OF THE COMPANIES

MARKETING TECHNIQUES: RHETORICAL STRATEGIES IN CEOs’ LETTERS INTRODUCING CORPORATE SOCIAL RESPONSIBILITY REPORTS OF THE COMPANIES

This paper provides limited but new details on the rhetoric of Chief Executive Officers’ letters to stakeholders. We analyze CEOs’ letters to which introduce Corporate Social Responsibility reports for 2012 of several US large companies. The analysis is rooted in discourse analysis, rhetoric, and th...

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Bibliographic Details
Main Authors: Anca GÂŢĂ, Michael STOICA
Format: Article
Language:English
Published: Nicolae Titulescu University Publishing House 2014-05-01
Series:Challenges of the Knowledge Society
Subjects:
Corporate Social Responsibility (CSR) reports
Chief Executive Officer (CEO) letter
discourse analysis
marketing
rhetorical strategy.
Online Access:http://cks.univnt.ro/uploads/cks_2014_articles/index.php?dir=06_business_administration_and_marketing%2F&download=CKS+2014_business_administration_and_marketing_art.064.pdf

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