MARKETING TECHNIQUES: RHETORICAL STRATEGIES IN CEOs’ LETTERS INTRODUCING CORPORATE SOCIAL RESPONSIBILITY REPORTS OF THE COMPANIES

MARKETING TECHNIQUES: RHETORICAL STRATEGIES IN CEOs’ LETTERS INTRODUCING CORPORATE SOCIAL RESPONSIBILITY REPORTS OF THE COMPANIES

This paper provides limited but new details on the rhetoric of Chief Executive Officers’ letters to stakeholders. We analyze CEOs’ letters to which introduce Corporate Social Responsibility reports for 2012 of several US large companies. The analysis is rooted in discourse analysis, rhetoric, and th...

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Bibliographic Details
Main Authors: Anca GÂŢĂ, Michael STOICA
Format: Article
Language:English
Published: Nicolae Titulescu University Publishing House 2014-05-01
Series:Challenges of the Knowledge Society
Subjects:
Corporate Social Responsibility (CSR) reports
Chief Executive Officer (CEO) letter
discourse analysis
marketing
rhetorical strategy.
Online Access:http://cks.univnt.ro/uploads/cks_2014_articles/index.php?dir=06_business_administration_and_marketing%2F&download=CKS+2014_business_administration_and_marketing_art.064.pdf
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spelling doaj-bd7fdb0129c24ed3a05173a90bd8ce632020-11-24T20:46:05ZengNicolae Titulescu University Publishing HouseChallenges of the Knowledge Society2068-77962068-77962014-05-0141606616MARKETING TECHNIQUES: RHETORICAL STRATEGIES IN CEOs’ LETTERS INTRODUCING CORPORATE SOCIAL RESPONSIBILITY REPORTS OF THE COMPANIESAnca GÂŢĂ0Michael STOICA1Professor Ph.D, Research Center Discourse Theory and Practice, Faculty of Letters, “Dunărea de Jos University” of Galaţi, Romania (e-mail: anca.gata@ugal.ro).Professor Ph.D, School of Business, Washburn University, USA (e-mail: michael.stoica@washburn.edu).This paper provides limited but new details on the rhetoric of Chief Executive Officers’ letters to stakeholders. We analyze CEOs’ letters to which introduce Corporate Social Responsibility reports for 2012 of several US large companies. The analysis is rooted in discourse analysis, rhetoric, and the theory of argumentation. It yields significant results to be later valued in the field of Business Ethics.http://cks.univnt.ro/uploads/cks_2014_articles/index.php?dir=06_business_administration_and_marketing%2F&download=CKS+2014_business_administration_and_marketing_art.064.pdfCorporate Social Responsibility (CSR) reportsChief Executive Officer (CEO) letterdiscourse analysismarketingrhetorical strategy.
collection DOAJ
language English
format Article
sources DOAJ
author Anca GÂŢĂ
Michael STOICA
spellingShingle Anca GÂŢĂ
Michael STOICA
MARKETING TECHNIQUES: RHETORICAL STRATEGIES IN CEOs’ LETTERS INTRODUCING CORPORATE SOCIAL RESPONSIBILITY REPORTS OF THE COMPANIES
Challenges of the Knowledge Society
Corporate Social Responsibility (CSR) reports
Chief Executive Officer (CEO) letter
discourse analysis
marketing
rhetorical strategy.
author_facet Anca GÂŢĂ
Michael STOICA
author_sort Anca GÂŢĂ
title MARKETING TECHNIQUES: RHETORICAL STRATEGIES IN CEOs’ LETTERS INTRODUCING CORPORATE SOCIAL RESPONSIBILITY REPORTS OF THE COMPANIES
title_short MARKETING TECHNIQUES: RHETORICAL STRATEGIES IN CEOs’ LETTERS INTRODUCING CORPORATE SOCIAL RESPONSIBILITY REPORTS OF THE COMPANIES
title_full MARKETING TECHNIQUES: RHETORICAL STRATEGIES IN CEOs’ LETTERS INTRODUCING CORPORATE SOCIAL RESPONSIBILITY REPORTS OF THE COMPANIES
title_fullStr MARKETING TECHNIQUES: RHETORICAL STRATEGIES IN CEOs’ LETTERS INTRODUCING CORPORATE SOCIAL RESPONSIBILITY REPORTS OF THE COMPANIES
title_full_unstemmed MARKETING TECHNIQUES: RHETORICAL STRATEGIES IN CEOs’ LETTERS INTRODUCING CORPORATE SOCIAL RESPONSIBILITY REPORTS OF THE COMPANIES
title_sort marketing techniques: rhetorical strategies in ceos’ letters introducing corporate social responsibility reports of the companies
publisher Nicolae Titulescu University Publishing House
series Challenges of the Knowledge Society
issn 2068-7796
2068-7796
publishDate 2014-05-01
description This paper provides limited but new details on the rhetoric of Chief Executive Officers’ letters to stakeholders. We analyze CEOs’ letters to which introduce Corporate Social Responsibility reports for 2012 of several US large companies. The analysis is rooted in discourse analysis, rhetoric, and the theory of argumentation. It yields significant results to be later valued in the field of Business Ethics.
topic Corporate Social Responsibility (CSR) reports
Chief Executive Officer (CEO) letter
discourse analysis
marketing
rhetorical strategy.
url http://cks.univnt.ro/uploads/cks_2014_articles/index.php?dir=06_business_administration_and_marketing%2F&download=CKS+2014_business_administration_and_marketing_art.064.pdf
work_keys_str_mv AT ancagata marketingtechniquesrhetoricalstrategiesinceoslettersintroducingcorporatesocialresponsibilityreportsofthecompanies
AT michaelstoica marketingtechniquesrhetoricalstrategiesinceoslettersintroducingcorporatesocialresponsibilityreportsofthecompanies
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