The Effect of Ethnocentrism and Image of Asian Industrialised Countries on Perceived Relative Quality
The study examined the effects of consumer ethnocentrism and country image on perceived relative quality. The respondents of the study were consumers at a shopping mall in Mataram, Indonesia. They compared the quality of televisions from three industrialised Asian countries, i.e. Japan, South Korea...
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| Format: | Article |
| Language: | English |
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Prasetiya Mulya Publishing
2014-12-01
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| Series: | International Research Journal of Business Studies |
| Subjects: | |
| Online Access: | http://www.irjbs.com/index.php/jurnalirjbs/article/view/1129/pdf |