“LETTER FROM THE EDITOR” AS A WAY FOR STRATEGIC COMMUNICATION: A STUDY OF THE IMAGE OF A JOURNAL

Bibliographic Details
Main Authors: Tsai-Hsin Chu, Chia-Ping Yu
Format: Article
Language:English
Published: IACIS 2003-01-01
Series:Issues in Information Systems
Online Access:http://iacis.org/iis/2003/ChuYu.pdf