Understanding generation Z’s travel social decision-making
Purpose – To propose a new decision-making process that Generation Zers adopt when they shop for travel and tourism services through social and mobile applications (i.e., hotels, airlines, attractions, and restaurants). Design – A qualitative research was used to explore the changes and unique char...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Faculty of tourism and hospitality management
2019-12-01
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| Series: | Tourism and Hospitality Management |
| Subjects: | |
| Online Access: | https://thm.fthm.hr/images/issues/vol25no2/4_Dimitriou_AbouElgheit |