The English Language Influence on Russian Business Culture and Mentality
Taking into account the ability of language to modify culture and a strong presence of the English language in Russia the author analyses its influence on Russian business culture and mentality. The article focuses on cases of translingualism and on certain concepts adopted from Western business pra...
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| Format: | Article |
| Language: | English |
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Peoples’ Friendship University of Russia (RUDN University)
2018-12-01
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| Series: | Polylinguality and Transcultural Practices |
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| Online Access: | http://journals.rudn.ru/polylinguality/article/viewFile/20240/16474 |
| Summary: | Taking into account the ability of language to modify culture and a strong presence of the English language in Russia the author analyses its influence on Russian business culture and mentality. The article focuses on cases of translingualism and on certain concepts adopted from Western business practices, which can cause changes in Russian systems of values. The paper also examines the impact of British and American communicative culture on business communication in Russia. Concluding that the changes described do not affect the foundations of Russian mentality and culture the author points out that these factors help Russia establish itself in international business connections. It is also emphasized that modern methods of teaching business English in Russia facilitate the ability to comprehend American and British business culture and mentality. |
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| ISSN: | 2618-897X 2618-8988 |