Exploring the Factors Influencing Consumers to Voluntarily Reward Free Health Service Contributors in Online Health Communities: Empirical Study
BackgroundRewarding health knowledge and health service contributors with money is one possible approach for the sustainable provision of health knowledge and health services in online health communities (OHCs); however, the reasons why consumers voluntarily reward free healt...
Main Authors: | , , |
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Format: | Article |
Language: | English |
Published: |
JMIR Publications
2020-04-01
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Series: | Journal of Medical Internet Research |
Online Access: | http://www.jmir.org/2020/4/e16526/ |