Exploring the Factors Influencing Consumers to Voluntarily Reward Free Health Service Contributors in Online Health Communities: Empirical Study

BackgroundRewarding health knowledge and health service contributors with money is one possible approach for the sustainable provision of health knowledge and health services in online health communities (OHCs); however, the reasons why consumers voluntarily reward free healt...

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Bibliographic Details
Main Authors: Zhou, Junjie, Liu, Fang, Zhou, Tingting
Format: Article
Language:English
Published: JMIR Publications 2020-04-01
Series:Journal of Medical Internet Research
Online Access:http://www.jmir.org/2020/4/e16526/