The determinants of Polish movies’ box office performance in Poland
This paper provides an empirical analysis of financial performance of movies produced in Poland between 2000 and 2011. To understand the reason for a motion picture’s success in the theatrical channel various factors concerning total domestic box office performance were regressed from the box off...
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| Format: | Article |
| Language: | English |
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University of Warsaw
2015-04-01
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| Series: | Journal of Marketing and Consumer Behaviour in Emerging Markets |
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| Online Access: | http://www.wz.uw.edu.pl/portaleFiles/5708-journal-of-m/no_1/JMCBEM_1(1)2015_Gmerek.pdf |
| Summary: | This paper provides an empirical analysis of financial performance of movies produced in Poland
between 2000 and 2011. To understand the reason for a motion picture’s success in the theatrical
channel various factors concerning total domestic box office performance were regressed from
the box office results of 207 movies. This study proposes that the success of a movie can be
determined by three elements: product attributes, distribution-related variables and information
sources.
The results show that the production budget, movie type – sequel or adaptation, star power,
genre, scope of the movie’s release and audience rating are closely related to box office, influencing
it in a positive way. On the other hand, critics’ rating, release date (April, July, August) and strong
competitive pressure from other movies have a substantial negative influence on box office. The
results suggest that the overall movie quality (product-related variables) has an economically and
statistically significant effect on total demand for Polish movies. |
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| ISSN: | 2449-6634 2449-6634 |