Customer loyalty: a proposal for the use of RFID in the Brazilian retail fuel sector
In Brazil, the increase in vehicle sales has created various challenges for the fuel market. One major challenge is to make the trip to the gas station a more pleasant activity for customers. In this context, the use of RFID (radio- -frequency identification) is an alternative for seeking a compet...
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| Format: | Article |
| Language: | English |
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Universidade Estadual Paulista
2015-09-01
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| Series: | GEPROS: Gestão da Produção, Operações e Sistemas |
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| Online Access: | http://www.gepros.feb.unesp.br/index.php/gepros/article/view/1291/667 |