More Reason and Less Emotion: The Self-Help Discourse Addressed to Women
In this paper, from an interdisciplinary point of view, which is based on the theoretical framework of French Discourse Analysis and based on Social Psychology, we analyze the ethos of a self-help book about relationships addressed to women. The analysis reveals that, anchored in the traditional ste...
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Universidade Federal de Santa Catarina
2018-11-01
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| Series: | Revista Estudos Feministas |
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| Online Access: | https://periodicos.ufsc.br/index.php/ref/article/view/49400 |
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doaj-bc49292c0a9948058ce27f5a29571de92020-11-25T00:20:50ZspaUniversidade Federal de Santa CatarinaRevista Estudos Feministas0104-026X1806-95842018-11-0126329746More Reason and Less Emotion: The Self-Help Discourse Addressed to WomenAnna Flora - Brunelli0Professora da área de língua portuguesa do Instituto de Biociências, Letras e Ciências Exatas, UNESP, Campus de São José do Rio Preto (SP), instituição na qual atua em cursos de graduação e de pós-graduação. É mestre e doutora em Linguística pela UNICAMP. Realizou dois estágios de pós-doutoramento: um junto ao Departamento de Linguística da UNICAMP e outro junto ao Departamento de Psicologia da Universidade da Califórnia em Davis (UC Davis), EUA. Trabalha com a Análise do Discurso de linha francesa. É membro do grupo de pesquisa CNPq FEsTA (Fórmulas e Estereótipos: teoria e análise).In this paper, from an interdisciplinary point of view, which is based on the theoretical framework of French Discourse Analysis and based on Social Psychology, we analyze the ethos of a self-help book about relationships addressed to women. The analysis reveals that, anchored in the traditional stereotype of women, the self-help discourse adopts a melodramatic tone and especially a didactic tone, proposing to women that they need to be more rational and less emotional¸ collaborating, in a non-obvious way, to maintain the system of inequalities between the genres.https://periodicos.ufsc.br/index.php/ref/article/view/49400DiscursoAutoajudaEthosTomEstereótipo de Mulher |
| collection |
DOAJ |
| language |
Spanish |
| format |
Article |
| sources |
DOAJ |
| author |
Anna Flora - Brunelli |
| spellingShingle |
Anna Flora - Brunelli More Reason and Less Emotion: The Self-Help Discourse Addressed to Women Revista Estudos Feministas Discurso Autoajuda Ethos Tom Estereótipo de Mulher |
| author_facet |
Anna Flora - Brunelli |
| author_sort |
Anna Flora - Brunelli |
| title |
More Reason and Less Emotion: The Self-Help Discourse Addressed to Women |
| title_short |
More Reason and Less Emotion: The Self-Help Discourse Addressed to Women |
| title_full |
More Reason and Less Emotion: The Self-Help Discourse Addressed to Women |
| title_fullStr |
More Reason and Less Emotion: The Self-Help Discourse Addressed to Women |
| title_full_unstemmed |
More Reason and Less Emotion: The Self-Help Discourse Addressed to Women |
| title_sort |
more reason and less emotion: the self-help discourse addressed to women |
| publisher |
Universidade Federal de Santa Catarina |
| series |
Revista Estudos Feministas |
| issn |
0104-026X 1806-9584 |
| publishDate |
2018-11-01 |
| description |
In this paper, from an interdisciplinary point of view, which is based on the theoretical
framework of French Discourse Analysis and based on Social Psychology, we analyze the ethos of a self-help book about relationships addressed to women. The analysis reveals that, anchored in the traditional stereotype of women, the self-help discourse adopts a melodramatic tone and especially a didactic tone, proposing to women that they need to be more rational and less emotional¸ collaborating, in a non-obvious way, to maintain the system of inequalities between the genres. |
| topic |
Discurso Autoajuda Ethos Tom Estereótipo de Mulher |
| url |
https://periodicos.ufsc.br/index.php/ref/article/view/49400 |
| work_keys_str_mv |
AT annaflorabrunelli morereasonandlessemotiontheselfhelpdiscourseaddressedtowomen |
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1725365606852591616 |