Sport promotion in USA and Europe
Promotion as most viewable marketing activity is in sports for years. Many companies invest lots of funds for promotion of sport. Investing funds in sports they can promote their companies. This is called sponsorship.
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| Format: | Article |
| Language: | English |
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Srpsko udruženje za marketing
2002-01-01
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| Series: | Marketing (Beograd. 1991) |
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| Online Access: | http://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2002/0354-34710202090O.pdf |
| Summary: | Promotion as most viewable marketing activity is in sports for years. Many companies invest lots of funds for promotion of sport. Investing funds in sports they can promote their companies. This is called sponsorship. |
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| ISSN: | 0354-3471 2334-8364 |