Iklan dan Penggunaan Model Anak-Anak

Iklan dan Penggunaan Model Anak-Anak

There are many studies that prove how much influences ads on the audience, unfortunately there are many ads that it still violates Etika Pariwara Indonesia that has been determined. In the framework developed Lavidge and Steiner (1961) demonstrated the influence of the flow of mass communication. Th...

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Bibliographic Details
Main Author: Errika Dwi Setya Watie
Format: Article
Language:English
Published: Universitas Semarang 2013-07-01
Series:Jurnal the Messenger
Online Access:http://journals.usm.ac.id/index.php/the-messenger/article/view/146
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spelling doaj-bbd5f0894ac847f58c5a6dec375f27bb2020-11-24T23:14:13ZengUniversitas SemarangJurnal the Messenger2086-15592527-28102013-07-0152141710.26623/themessenger.v5i2.146112Iklan dan Penggunaan Model Anak-AnakErrika Dwi Setya Watie0Universitas SemarangThere are many studies that prove how much influences ads on the audience, unfortunately there are many ads that it still violates Etika Pariwara Indonesia that has been determined. In the framework developed Lavidge and Steiner (1961) demonstrated the influence of the flow of mass communication. The framework has six steps from viewing the media audience to how does audience media act. Many ads using children as models of the ad. This is certainly allowed, but still have to pay attention to ethics-related, that in accordance with the view that there should be display ads in Indonesia.http://journals.usm.ac.id/index.php/the-messenger/article/view/146
collection DOAJ
language English
format Article
sources DOAJ
author Errika Dwi Setya Watie
spellingShingle Errika Dwi Setya Watie
Iklan dan Penggunaan Model Anak-Anak
Jurnal the Messenger
author_facet Errika Dwi Setya Watie
author_sort Errika Dwi Setya Watie
title Iklan dan Penggunaan Model Anak-Anak
title_short Iklan dan Penggunaan Model Anak-Anak
title_full Iklan dan Penggunaan Model Anak-Anak
title_fullStr Iklan dan Penggunaan Model Anak-Anak
title_full_unstemmed Iklan dan Penggunaan Model Anak-Anak
title_sort iklan dan penggunaan model anak-anak
publisher Universitas Semarang
series Jurnal the Messenger
issn 2086-1559
2527-2810
publishDate 2013-07-01
description There are many studies that prove how much influences ads on the audience, unfortunately there are many ads that it still violates Etika Pariwara Indonesia that has been determined. In the framework developed Lavidge and Steiner (1961) demonstrated the influence of the flow of mass communication. The framework has six steps from viewing the media audience to how does audience media act. Many ads using children as models of the ad. This is certainly allowed, but still have to pay attention to ethics-related, that in accordance with the view that there should be display ads in Indonesia.
url http://journals.usm.ac.id/index.php/the-messenger/article/view/146
work_keys_str_mv AT errikadwisetyawatie iklandanpenggunaanmodelanakanak
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